/ Marketing

Facebook tests the impact of mixing ads with user content

In a test, the social network starts including ads in home page feeds.

Posted 09/14/2011Zak Stambor1 comments

/ E-Retailers

Target’s back-to-school promotion merges online and offline shopping

Consumers can create and share their shopping lists online, or print lists at store kiosks.

Posted 08/04/2011Allison EnrightPost a comment

/ Marketing

Facebook reaches 750 million active users

The social network launches products designed to keep consumers on the site longer.

Posted 07/06/2011Zak StamborPost a comment

Related Searches:Average Time Spent Online

/ Marketing

Estée Lauder’s new Smashbox brand adds a “Social Shop” to its e-commerce site

The youth-oriented cosmetics retailer uses Facebook’s Likes to guide shopping.

Posted 06/07/2011Stefany MoorePost a comment

Related Searches:Sephora | Estee Lauder E Commerce | Estee Lauder

/ Marketing

Home Depot aims to build social media followers with deals

Every Friday throughout the spring the retailer will offer promotions exclusively on Facebook.

Posted 03/16/2011Zak Stambor1 comments

Related Searches:Hal Lawton

/ Marketing

New features from Facebook

Facebook revamps its Comments Box to drive engagement outside of the social network.

Posted 03/02/2011Zak Stambor1 comments

/ Marketing

TheHungerSite.com’s Facebook shopping tab drives traffic to its site

However, not every retailer benefits from listing items on the social network.

Posted 02/11/2011Zak Stambor1 comments

Building Buzz

Social consumers make great brand ambassadors, but brands must give them a story worth telling.

Posted 02/01/2012Zak StamborPost a comment