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Building Buzz
Social consumers make great brand ambassadors, but brands must give them a story worth telling.
Posted 02/01/2012Zak StamborPost a comment
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Gilt Groupe caters to its online friends with exclusive shopping deals on Facebook
Shoppers who "Like" Gilt on Facebook will get exclusive sales offers on the social network and first crack at sales on Gilt.com.
Posted 08/31/2011Zak StamborPost a comment
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