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/ Marketing
Facebook takes up 5% of retailers’ search marketing dollars, a new study finds
Efficient Frontier shows a 22% increase in cost per click on the social network.
Posted 07/14/2011Thad RueterPost a comment
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/ Marketing
Social media ad spending will hit $8.3 billion in 2015
Facebook display ads will account for most of that spending, a report says.
Posted 05/04/2011Zak StamborPost a comment
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/ Marketing
Facebook launches Deals, another daily deals entrant
The offering initially focuses on Atlanta, Austin, Dallas, San Diego and San Francisco.
Posted 04/26/2011Zak Stambor1 comments
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/ Marketing
GiantNerd finds that Facebook’s ads help it attract new nerds
The retailer aims to get consumers to Like it rather than drive direct sales.
Posted 04/08/2011Zak StamborPost a comment
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