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/ Marketing
Facebook’s Timeline applications are proving valuable for retailers
The social network is enabling marketers to leverage consumers’ actions with the apps.
Posted 02/15/2012Zak StamborPost a comment
Related Searches:Facebook Login | Upstream Commerce | Giantnerd
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/ Marketing
Facebook takes up 5% of retailers’ search marketing dollars, a new study finds
Efficient Frontier shows a 22% increase in cost per click on the social network.
Posted 07/14/2011Thad RueterPost a comment
Related Searches:Cannibalization
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/ Marketing
Social media ad spending will hit $8.3 billion in 2015
Facebook display ads will account for most of that spending, a report says.
Posted 05/04/2011Zak StamborPost a comment
Related Searches:Bia
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/ Marketing
GiantNerd finds that Facebook’s ads help it attract new nerds
The retailer aims to get consumers to Like it rather than drive direct sales.
Posted 04/08/2011Zak StamborPost a comment
Related Searches:Giantnerd
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