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  • / E-Retailers

    1-800-Flowers.com plans efficiency measures

    Though it grew overall e-commerce sales by 19.2% in fiscal 2006 to $430.3 million, 1-800-Flowers.com will implement a number of efficiency measures to improve operating results in fiscal 2007. Measures include consolidating e-mail marketing programs.

    Posted 08/16/2006Mark BrohanPost a comment

    Though it grew overall e-commerce sales by 19.2% in fiscal 2006 to $430.3 million, 1-800-Flowers.com will implement a number of efficiency measures to improve operating results in fiscal 2007. Measures include consolidating e-mail marketing programs.

  • 1-800-Flowers.com buys candymaker Fannie May

    1-800-Flowers.com continues its expansion into the non-floral gift arena with the acquisition of Chicago-based Fannie May. The deal also puts 1-800-Flowers into the candy manufacturing business and includes 52 retail stores.

    Posted 04/07/2006Kurt PetersPost a comment

    1-800-Flowers.com continues its expansion into the non-floral gift arena with the acquisition of Chicago-based Fannie May. The deal also puts 1-800-Flowers into the candy manufacturing business and includes 52 retail stores.

  • How e-mail saved the day for Fannie May

    With Fannie May going out of business, die-hard fans of the Chicago-based candy company flocked to its web site and opted into its e-mail program. Then, operating with a new owner, Fannie May converted 6% of 100,000 e-mails into online sales.

    Posted 06/03/2004Kurt PetersPost a comment

    With Fannie May going out of business, die-hard fans of the Chicago-based candy company flocked to its web site and opted into its e-mail program. Then, operating with a new owner, Fannie May converted 6% of 100,000 e-mails into online sales.

  • How sweet it is: Picking your own mix

    Fannie May candy shoppers can create their own assortment at the new Fannie May web site.

    Posted 02/14/2001Kurt PetersPost a comment

    Fannie May candy shoppers can create their own assortment at the new Fannie May web site.

  • E-mail and the web help revive the moribund Fannie May candies

    Even as Fannie May Candies was closing stores throughout the Midwest, it kept its web site alive. The site played a crucial role when a new owner took over the company and started re-opening stores.

    Posted 07/29/2004Internet RetailerPost a comment

    Even as Fannie May Candies was closing stores throughout the Midwest, it kept its web site alive. The site played a crucial role when a new owner took over the company and started re-opening stores.

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