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  • How e-mail saved the day for Fannie May

    With Fannie May going out of business, die-hard fans of the Chicago-based candy company flocked to its web site and opted into its e-mail program. Then, operating with a new owner, Fannie May converted 6% of 100,000 e-mails into online sales.

    Posted 06/03/2004Kurt PetersPost a comment

    With Fannie May going out of business, die-hard fans of the Chicago-based candy company flocked to its web site and opted into its e-mail program. Then, operating with a new owner, Fannie May converted 6% of 100,000 e-mails into online sales.

  • Fannie May’s new owner uses web site to keep brand alive

    When Alpine Confections bought the rights to the Fannie May candy brand earlier this year after the former owner filed for bankruptcy, it maintained FannieMay.com as a means of keeping the brand alive even as the brand’s candy shops closed.

    Posted 06/02/2004Kurt PetersPost a comment

    When Alpine Confections bought the rights to the Fannie May candy brand earlier this year after the former owner filed for bankruptcy, it maintained FannieMay.com as a means of keeping the brand alive even as the brand’s candy shops closed.

  • E-mail and the web help revive the moribund Fannie May candies

    Even as Fannie May Candies was closing stores throughout the Midwest, it kept its web site alive. The site played a crucial role when a new owner took over the company and started re-opening stores.

    Posted 07/29/2004Internet RetailerPost a comment

    Even as Fannie May Candies was closing stores throughout the Midwest, it kept its web site alive. The site played a crucial role when a new owner took over the company and started re-opening stores.

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