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/ Technology
Fathom Online’s new platform dives deeply into cross-channel marketing data
Fathom Online has begun selling its Fathom Analytics product that measures the response to both offline and online marketing and can integrate retailers’ own data about what customers do in response to ad campaigns.
Posted 05/24/2007Paul DemeryPost a comment
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/ Technology
Average keyword price declines 3.3% to $1.46 in first quarter, Fathom finds
Fathom Online’s Keyword Price Index shows prices stable over the past three quarters. The findings argue for sophisticated management of integrated campaigns versus a sole focus on keyword prices.
Posted 05/03/2007Paul DemeryPost a comment
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Fathom Online names two new business development executives
Search engine marketing company Fathom Online is growing and has named Ted Yntema national director of business development and Jim Macove director of strategic services.
Posted 01/29/2007Kurt PetersPost a comment
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Fathom Online hires an exec from AOL and a CFO from Alibris
Mike Goos has been named vice president product management for Fathom Online, a search engine marketing company. Fathom Online also recently announced that Steve Gillan has joined the company as chief financial officer.
Posted 07/18/2005Kurt PetersPost a comment
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Search marketing company Fathom Online gets a new COO
Dennis Adsit has been named chief operating officer of Fathom Online, a search engine marketing company. Adsit is a former senior vice president, contact center operations and process excellence, for software developer Intuit Inc.
Posted 04/11/2005Kurt PetersPost a comment
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/ Press Release
Fathom Online Strengthens Client Services Group
Search Marketing Leader Adds Senior Manager, Grows Staff October 26, 2006 - San Francisco, CA. -- Fathom Online (www.fathomonline.com), one of the leading providers of Search Marketing services to the Fortune 1000, today announced the appointment of Douglas Dicconson to lead the company’s growing Client Services Group. Dicconson, who will serve as Director of Client Services, has more than 10 years of experience working in full-service...
Posted 10/30/2006
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/ Press Release
Offermatica And Fathom Online Help Clients Turn Leads Into Profitable Customers
Offermatica`s testing and optimization know-how combined with Fathom`s search marketing capability lowers acquisition costs. SAN FRANCISCO -- Oct. 6, 2004 --- In a new partnership announced today, Offermatica will provide San Francisco-based Fathom Online with testing and optimization capabilities, enabling Fathom to expand its search engine marketing services. Fathom Online brings only the most qualified leads to its clients` sites. Offermatica...
Posted 10/11/2004
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