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31 - 40 of 78 Results
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/ Technology
FTC backs ‘Do Not Track’ option on web sites
Consumers would be able to opt out of getting tracked online for behavioral advertising.
Posted 12/01/2010Paul Demery1 comments
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/ Technology
‘Ghostery’ is watching: Online ad industry pushes privacy self-regulation
The voluntary policies pave the way for industry enforcement early next year.
Posted 10/04/2010Paul DemeryPost a comment
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/ Marketing
One new fan? That’ll be 20 cents, please.
USocial.net delivers Facebook fans to clients at a cost of $197 for 1,000 fans.
Posted 08/05/2010Allison EnrightPost a comment
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/ Technology
Consumer privacy bill seeks to protect against online targeting
The U.S. House Subcommittee on Communications, Technology and the Internet today released a discussion draft of proposed federal legislation that presents several rules, enforceable by the Federal Trade Commission and state attorneys general, regarding how online retailers collect visitor information and use that information to target advertising at them.
Posted 05/04/2010Internet RetailerPost a comment
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/ Technology
FTC leaves gray areas in new guidelines on blog marketing, lawyer says
The Federal Trade Commission’s new guidelines on endorsements and testimonials leave gray areas open to interpretation regarding product commentary by bloggers and social network users, warns a former FTC staff attorney.
Posted 10/09/2009Katie DeatschPost a comment
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/ Technology
Sears settles with feds over program that tracked online shoppers
The shoppers voluntarily participated in the program, but the Federal Trade Commission says Sears did not make clear enough that it would be tracking consumers as they moved around the web.
Posted 06/09/2009Katie DeatschPost a comment
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/ Technology
Feds give online marketers one more chance on behavioral targeting
The Federal Trade Commission says marketers have not done enough to protect consumer privacy, but will be given another chance to regulate themselves. Retailers should make clear how consumers can opt out if they don’t want to be tracked, an expert says.
Posted 02/19/2009Katie DeatschPost a comment
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/ Technology
Commerce Planet hires an adviser as it weighs its options
Commerce Planet, a provider of online marketing services and e-commerce software, has engaged investment bank New Century Capital Partners to explore strategic alternatives. It also announced a government inquiry about potentially improper practices.
Posted 03/20/2008Paul DemeryPost a comment
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/ Technology
IAB adopts consumer privacy guidelines for behavioral advertising
The Interactive Advertising Bureau has adopted consumer privacy guidelines to govern the collection and use of consumer data in behavioral advertising, and plans to submit them to the Federal Trade Commission by the end of the month.
Posted 02/25/2008Don DavisPost a comment
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/ Technology
“Free” offers cost ValueClick $2.9 million in settlement with FTC
The Federal Trade Commission was investigating the online marketing company over lead-generation offers that promised free merchandise, but often required consumers to sign up for a trial membership or newsletter.
Posted 02/15/2008Don DavisPost a comment
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