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  • / Marketing

    Orvis boosts e-mail delivery rate to nearly 98%

    Working with Return Path to find and fix problems hindering delivery of its subscribed e-mails, Orvis decreases “missing” e-mail rate to 2%.

    Posted 10/02/2007Don DavisPost a comment

    Working with Return Path to find and fix problems hindering delivery of its subscribed e-mails, Orvis decreases “missing” e-mail rate to 2%.
  • / Marketing

    Internet service providers are moving toward a new definition of spam

    Double opt-in, a gold standard among e-mail marketers, is beginning to give way at Internet service providers to the measure of sender reputation, EmailLabs director of consulting services Stefan Pollard says.

    Posted 06/19/2008Paul DemeryPost a comment

    Double opt-in, a gold standard among e-mail marketers, is beginning to give way at Internet service providers to the measure of sender reputation, EmailLabs director of consulting services Stefan Pollard says.
  • / Press Release

    MailChimp Increases Email Marketing Deliverability Rates

    Email marketers can now achieve higher email deliverability rates using MailChimp`s Email Authentication feature. Atlanta, GA -- January 15, 2008 -- MailChimp announces its new Email Authentication feature to help email marketers increase email deliverability rates. MailChimp offers the new Email Authentication feature to MailChimp customers as a free add-on to their accounts. "In the past, implementing authentication on your outbound email...

    Posted 02/06/2008

    Email marketers can now achieve higher email deliverability rates using MailChimp`s Email Authentication feature. Atlanta, GA -- January 15, 2008 -- MailChimp announces its new Email Authentication feature to help email marketers increase email deliverability rates. MailChimp offers the new Email…

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