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  • An e-retailer’s guide to personalized marketing

    / E-Commerce

    An e-retailer’s guide to personalized marketing

    If data is the foundation of effective personalized marketing, then customer segmentation and personas are the layers on top of the data that inform the marketing strategies and tactics to deliver unique customer experiences.

    Posted 04/20/2015Walt BlumPost a comment

    If data is the foundation of effective personalized marketing, then customer segmentation and personas are the layers on top of the data that inform the marketing strategies and tactics to deliver unique customer experiences.
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