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/ Marketing

1-800-Flowers sends virtual flowers, rolls out Spanish language site

1-800-Flowers.com has launched BokayMe.com, an online virtual florist designed to send digital flowers by e-mail and to mobile devices and social networking accounts. The company also unveiled a Spanish language version of its flagship site.

Posted 02/13/2008Mark BrohanPost a comment

1-800-Flowers.com has launched BokayMe.com, an online virtual florist designed to send digital flowers by e-mail and to mobile devices and social networking accounts. The company also unveiled a Spanish language version of its flagship site.

FTD plants the seed for online expansion overseas

Now that FTD Group Inc. has fully integrated all aspects of its Interflora Holdings acquisition, CEO Michael Soenen sees a bigger opportunity for more international e-commerce.

Posted 08/22/2007Bill BriggsPost a comment

Now that FTD Group Inc. has fully integrated all aspects of its Interflora Holdings acquisition, CEO Michael Soenen sees a bigger opportunity for more international e-commerce.

/ Technology

Walmart.com gets into the flowers business

Walmart.com today launched a flowers section with FTD.com. Wal-Mart is promising same day delivery of flowers on orders placed before 12:30 p.m. on weekdays and 10:30 a.m. on weekends.

Posted 02/07/2005Kurt PetersPost a comment

Walmart.com today launched a flowers section with FTD.com. Wal-Mart is promising same day delivery of flowers on orders placed before 12:30 p.m. on weekdays and 10:30 a.m. on weekends.

/ Technology

Shipping flowers—and spreading Internet access

Web florist Proflowers.com pays its growers extra to pick, pack and ship as well as grow flowers. It’s been so profitable for growers that many have installed high-speed web access on their own dime to speed up the process, says CEO Bill Strauss.

Posted 01/10/2005Kurt PetersPost a comment

Web florist Proflowers.com pays its growers extra to pick, pack and ship as well as grow flowers. It’s been so profitable for growers that many have installed high-speed web access on their own dime to speed up the process, says CEO Bill Strauss.

How the web, satellites and cell phones help FTD florists improve delivery

Many of the customer service calls coming to FTD florists pertain to the status of online orders. Now a system that uses the web, satellites and cell phones is speeding delivery while providing real-time status and cutting down on calls.

Posted 10/12/2004Kurt PetersPost a comment

Many of the customer service calls coming to FTD florists pertain to the status of online orders. Now a system that uses the web, satellites and cell phones is speeding delivery while providing real-time status and cutting down on calls.

/ Marketing

A new look blooms at FTD.com

The new FTD.com allows floral arrangements to be displayed in a larger frame and uses different backgrounds to set off the floral detail. It also features improved navigation to make it easier for customers to use keywords to view specific arrangements.

Posted 09/22/2004Kurt PetersPost a comment

The new FTD.com allows floral arrangements to be displayed in a larger frame and uses different backgrounds to set off the floral detail. It also features improved navigation to make it easier for customers to use keywords to view specific arrangements.

Online orders 70% of Mother’s Day web and phone sales at 1-800-Flowers.com

Total orders for the Mother’s Day holiday period from April 26 to May 9 exceeded 1 million, with orders on the peak day totaling 175,000. The company delivered more than 850,000 floral arrangements, live plants and other gift items.

Posted 05/17/2004Paul DemeryPost a comment

Total orders for the Mother’s Day holiday period from April 26 to May 9 exceeded 1 million, with orders on the peak day totaling 175,000. The company delivered more than 850,000 floral arrangements, live plants and other gift items.

/ E-Retailers

Proflowers’ Valentine’s Day revenues jump 25%

Units shipped by Proflowers leading up to Valentine’s Day rose 20%, while average order size was up 4% and new customer orders increased 13%.

Posted 03/11/2003Kurt PetersPost a comment

Units shipped by Proflowers leading up to Valentine’s Day rose 20%, while average order size was up 4% and new customer orders increased 13%.

FTD.com takes over FlowersDirect.com

FTD Inc.’s FTD.com subsidiary has acquired Flowers Direct, the company announced today. Purchase price was not disclosed.

Posted 07/19/2002Kurt PetersPost a comment

FTD Inc.’s FTD.com subsidiary has acquired Flowers Direct, the company announced today. Purchase price was not disclosed.

/ Technology

BlueLight.com gets back into the flower business

Kmart Corp.’s BlueLight.com is re-launching its flower section with an expanded selection.

Posted 11/27/2001Kurt PetersPost a comment

Kmart Corp.’s BlueLight.com is re-launching its flower section with an expanded selection.

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