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/ Technology
King Arthur Flour cooks up higher checkout conversion rates
With a checkout process streamlined by its in-house technology team, the retailer of baking products has boosted the number of customers who complete the checkout process after adding items to a cart, director of online services Halley Silver says.
Posted 12/15/2009Zak StamborPost a comment
Related Searches:Guest Checkout
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/ Marketing
King Arthur Flour bakes up a viral promotion
King Arthur Flour recently promoted free bags of flour to a small segment of its e-mail list. In the end, 75% of recipients of the flour were not on the original distribution list.
Posted 06/19/2009Katie DeatschPost a comment
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/ Marketing
Personalized e-mails drive up sales at King Arthur Flour
Sending personalized e-mails to customers based on their past purchase behavior cooks up higher sales at online retailer King Arthur Flour.
Posted 05/29/2009Katie DeatschPost a comment
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/ E-Retailers
Web manager rises to e-commerce director at King Arthur Flour
King Arthur Flour has promoted Halley Silver to director of e-commerce. Silver joined King Arthur Flour in 2007 as web marketing project manager.
Posted 03/10/2009Katie DeatschPost a comment
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