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/ E-Retailers
Follett Higher Education goes to school on mobile marketing
An IRCE speaker tells how text messaging brings customers into stores.
Posted 06/06/2013Paul DemeryPost a comment
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/ E-Retailers
Amazon to buy Kiva Systems
The e-retailer will spend $775 million for the fulfillment services provider.
Posted 03/19/2012Thad RueterPost a comment
Related Searches:Follett | Amazon Kiva | Customer Acquisition Costs
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/ Technology
Follett opens a new distribution hub to service online book stores
The 521,000-square-foot facility can handle up to 16 million orders annually.
Posted 11/28/2011Mark BrohanPost a comment
Related Searches:Follett | Kiva Systems
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/ Marketing
Only geniuses need apply for Follett’s marketing competition
The textbook retailer invites college students to create a $1 million marketing plan.
Posted 01/31/2011Bill BriggsPost a comment
Related Searches:Follett
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/ Marketing
Follett rolls out its web and store textbook rental program
More than 1.1 million books have been rented under the new Rent-A-Text program.
Posted 09/15/2010Internet Retailer1 comments
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