/ Marketing

New boot configurator kicks up sales at Timberland.com

A new boot configurator at Timberland.com has led to a surge in conversion rates, even though the retailer charges a $30 premium for customized boots, senior director of e-commerce Troy Brown says.

Posted 12/20/2005Paul DemeryPost a comment

Reebok launches a new e-commerce site

To appeal to male Hispanics, Reebok is launching Barriorbk.com. In addition to an online store, the site features RBK Radio, a digital media program.

Posted 11/21/2005Mark BrohanPost a comment

/ E-Retailers

Zappos.com on pace to more than double sales this year

Sales at footwear retailer Zappos.com are on pace to hit $70 million this year, up from $32 million last year. And that’s only in footwear. Zappos is also expanding into other lines.

Posted 11/03/2003Kurt PetersPost a comment

Rockport hires GSI to run its web site

GSI Commerce will develop and operate an e-commerce web site for footwear brand Rockport.

Posted 02/14/2003Kurt PetersPost a comment

Reebok gets ready to launch a new e-commerce web site

GSI Commerce will develop and operate the new Reebok.com, including web site design, customer service, order processing, fulfillment and merchandising, while Reebok will oversee marketing and product assortment.

Posted 07/10/2002Kurt PetersPost a comment

/ Technology

zephwear.com introduces logo technology for sport shoes

zephwear.com has introduced Logo-it, an online software system that allows the purchaser to customize his or her shoes by labeling colored insert cards.

Posted 03/14/2001Internet RetailerPost a comment

Barrio style on the web

Reebok International Ltd. is using a mix of e-commerce and interactive media to build up its presence among online Hispanic shoppers. In November, Reebok launched BarrioRBK.com, a new online shopping and product information site aimed at young male Hispanic shoppers.

Posted 01/04/2006Internet RetailerPost a comment

When hot sneakers fly off the shelves, Nike’s retailers go to Nike.net

For some small merchants, the web is opening up a new way to check upcoming styles and place orders without having to leave their store’s desktop computer.

Posted 01/30/2003Internet RetailerPost a comment

A sole of one`s own

Web merchants are always on the lookout for ways to personalize their products. Nike.com has gone the distance with a feature that allows customers to build athletic shoes to order. The feature, known as Nike ID, lets customers design cross-training or running shoes right down to the eight-character word on the heel and the color of the Nike swoosh. As users build their shoes, a color graphic lets them preview color combinations before buying....

Posted 12/26/2000Don DavisPost a comment

/ Press Release

Zappos.com Expands Mobile Line-up with Launch of Android Shopping App

Customers On The Go Can Now Have the Zappos Shopping Experience on Broad Range of Mobile Devices

Posted 05/11/2011