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Barrio style on the web
Reebok International Ltd. is using a mix of e-commerce and interactive media to build up its presence among online Hispanic shoppers. In November, Reebok launched BarrioRBK.com, a new online shopping and product information site aimed at young male Hispanic shoppers.
Posted 01/04/2006Internet RetailerPost a comment
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When hot sneakers fly off the shelves, Nike’s retailers go to Nike.net
For some small merchants, the web is opening up a new way to check upcoming styles and place orders without having to leave their store’s desktop computer.
Posted 01/30/2003Internet RetailerPost a comment
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A sole of one`s own
Web merchants are always on the lookout for ways to personalize their products. Nike.com has gone the distance with a feature that allows customers to build athletic shoes to order. The feature, known as Nike ID, lets customers design cross-training or running shoes right down to the eight-character word on the heel and the color of the Nike swoosh. As users build their shoes, a color graphic lets them preview color combinations before buying....
Posted 12/26/2000Don DavisPost a comment
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