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Mobile Commerce Forum Report: FordDirect uses texts to drive leads

The automaker uses the popular mobile tool to obtain four key pieces of information.

Posted 10/12/2011Bill SiwickiPost a comment

The automaker uses the popular mobile tool to obtain four key pieces of information.

/ Technology

How FordDirect uses mobile marketing to drive shoppers to purchase

Susan Blue will talk about the car maker’s mobile approach at the Mobile Commerce Forum.

Posted 10/05/2011Zak Stambor1 comments

Susan Blue will talk about the car maker’s mobile approach at the Mobile Commerce Forum.

/ Technology

More consumers armed with smartphones means new m-commerce opportunities

An MCF 2011 speaker will talk about FordDirect’s m-commerce approach.

Posted 07/28/2011Zak StamborPost a comment

An MCF 2011 speaker will talk about FordDirect’s m-commerce approach.

Mobile's moment is now

Mobile Commerce Forum speakers show that mobile marketing strategies are proliferating as fast as mobile devices.

Posted 11/01/2011Bill SiwickiPost a comment

Mobile Commerce Forum speakers show that mobile marketing strategies are proliferating as fast as mobile devices.

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