/ Technology

Dealer.com appoints Dean Evans as chief marketing officer

Dealer.com, a provider of e-commerce technology to car dealers, has named Dean Evans as chief marketing officer. Evans is a former marketing executive at competitor Cobalt Group.

Posted 11/12/2007Don DavisPost a comment

/ Technology

Small cars overtake trucks in Q2 online purchase requests, Autobytel says

Small, fuel-efficient cars overtook trucks in online purchase requests during the second quarter, according to Autobytel Inc.’s Consumer Choice report. Autobytel tracks new vehicle buying decisions on its automotive web sites.

Posted 07/25/2006Paul DemeryPost a comment

Did-it Search Marketing hires a new sales and marketing chief

Did-it Search Marketing has hired Michael Ford, ex-president and founder of Computer.com, as senior vice president of sales & marketing. He also will be responsible for business development initiatives.

Posted 01/30/2006Kurt PetersPost a comment

Ford’s newest car site lets buyers purchase online—almost

Car buyers will not be able to make an online down payment or complete an e-commerce transaction on a new hybrid SUV. But by offering online support throughout the transaction, Ford is using the web to market to buyers and drive sales to dealers.

Posted 07/12/2005Kurt PetersPost a comment

Why auto dealers and manufacturers are spending more time and money online

Once suspicious of it, Ford and Lincoln Mercury dealers now regard the web as an effective channel for driving more car sales, Steve St. Andre, president and COO, FordDirect, told attendees Wednesday at the Internet Retailer Conference in Chicago.

Posted 06/09/2005Kurt PetersPost a comment

/ Technology

Why FordDirect is driving in a new online marketing direction

FordDirect is overhauling its web strategy to keep pace with changing customer demand, FordDirect president Steve St. Andre tells Internet Retailer.

Posted 03/07/2005Kurt PetersPost a comment

/ Technology

Ford dealers sold 210,000 cars via the web last year, FordDirect reports

Ford, Lincoln and Mercury dealers sold more than 210,000 vehicles from FordDirect Internet referrals last year, FordDirect reports, accounting for 9% of total Ford Division sales in 2004.

Posted 01/31/2005Kurt PetersPost a comment

How personalization keeps Freehold Ford customers coming back

With MyFord.com, Freehold Ford is building loyalty by using the web and e-commerce to service the customer after the sale. The dealership says it now sells about 10% of its inventory over the web and attributes many Internet sales to repeat shoppers.

Posted 10/14/2004Paul DemeryPost a comment