/ E-Retailers

More paper drives more e-commerce sales at Fossil

The launch of a catalog two years ago to drive web and multi-channel sales is paying dividends for consumer brand manufacturer Fossil Inc. In 2006 e-commerce revenue rose by about 20% while a typical order now includes around 1.5 items.

Posted 04/18/2007Bill BriggsPost a comment

Former Fossil exec joins MarketNet as director of e-commerce

MarketNet Inc., a web design and marketing firm, has named former Fossil Inc. executive Matthew Brown as senior director of e-commerce.

Posted 03/26/2007Paul DemeryPost a comment

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/ Marketing

New Fossil Product Line Called For Immedient Attention

E-commerce solutions firm Immedient Corp. has teamed with retailer Fossil Inc. to build a content-rich web platform for the retailer's latest product line introduction. Targeted to the technologically savvy 16-to-24-year-old market, Fossil's newest line of branded apparel and jeans is being offered on the company's Immedient-built web site. Immedient provided front and backend implementation of Fossil's new visual design and enhanced the...

Posted 01/19/2001Don DavisPost a comment