/ Technology

F.Y.E. uses geolocation apps to lure mobile consumers

The multichannel retailer launches a foursquare-based promo effort.

Posted 09/07/2010Thad RueterPost a comment

/ Marketing

Facebook enters geolocation services with new Places feature

Facebook hopes to crack the location market with its new offering called Places.

Posted 08/19/2010Bill SiwickiPost a comment

/ Marketing

Shoe retailer Journeys steps into location-based mobile marketing

Journeys is the first retailer to deploy the Scvngr location-based mobile app.

Posted 08/11/2010Katie DeatschPost a comment

Related Searches:Genesco

/ Marketing

Geolocation apps aren’t a gold mine for advertisers—yet, study says

Few consumers are using mobile geolocation apps, Forrester Research says.

Posted 07/28/2010Katie DeatschPost a comment

/ Technology

Mobile rewards app provider Shopkick lands $15 million in funding

Shopkick will use the cash for location-based mobile apps for companies like Best Buy.

Posted 07/15/2010Katie DeatschPost a comment

The Power of SoLoMo

The merger of social, local and mobile marketing proves increasingly appealing to on-the-go shoppers.

Posted 06/01/2012Bill SiwickiPost a comment

Related Searches:Solomo

/ Focus on Mobile Commerce

Checking in at middle age

Location-based services are the province of the young.

Posted 05/19/2011Kevin WoodwardPost a comment