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  • Amazon punches back on fake product reviews

    / E-Retailers

    Amazon punches back on fake product reviews

    The e-commerce giant and marketplace operator sues website operators that sell fake product reviews. The sites add phony reviews gradually to avoid detection by Amazon, and advise retailer clients to ship empty boxes to the paid ‘reviewers’ to make it appear the review comes from a buyer, according to the Amazon suit.

    Posted 04/09/2015Thad RueterPost a comment

    The e-commerce giant and marketplace operator sues website operators that sell fake product reviews. The sites add phony reviews gradually to avoid detection by Amazon, and advise retailer clients to ship empty boxes to the paid ‘reviewers’ to make it appear the review comes from a buyer,…

    Related Content:Amazon

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