/ E-Retailers

Gap’s Piperlime.com expands into apparel

Piperlime.com, a Gap Inc. e-retail site, is expanding its offerings from shoes and handbags to women’s apparel, starting today. Unlike other Gap sites that sell only Gap-branded merchandise, Piperlime.com will sell fashions from other established brands.

Posted 09/08/2009Katie DeatschPost a comment

/ E-Retailers

It’s a familiar story at Gap: web sales are up and store sales are down

The web once more outperformed stores and served as the only growth engine for Gap Inc. in the first quarter. Web sales rose by 13.1% as total revenue and comparable-store sales declined by 7.4% and 8%, respectively.

Posted 05/22/2009Katie DeatschPost a comment

Related Searches:Gap Revenue

/ Marketing

Merchants should push for higher percentage of web sales, Gap exec says

Instead of worrying about web sales cannibalizing store sales, multi-channel retailers should push the relatively profitable and fast-growing online channel to a higher percentage of total sales, Toby Lenk, Gap’s top e-commerce executive, says.

Posted 09/18/2008Paul DemeryPost a comment

Related Searches:Cannibalization

/ Marketing

Gap fills in the gaps between shopping its multiple web sites

A new feature allows shoppers at Gap.com, OldNavy.com, BananaRepublic.com and PiperLime.com to click between the various web stores, select merchandise and then use one shopping cart to complete a purchase.

Posted 05/28/2008Paul DemeryPost a comment

/ E-Retailers

Gap web sales climb 28.2% for the first nine months of the year

The web continues to shine as a sales channel for Gap. OldNavy.com still leads e-commerce sales for Gap with an increase of 34.1% to $118 million for the first nine months of 2007, compared with $88 million in the previous year.

Posted 12/12/2007Bill BriggsPost a comment

/ E-Retailers

The Gap plugs its financial gap with higher web sales

Web sales once again rose faster than store sales in another disappointing quarter for Gap Inc. In the first quarter, combined web sales for the multi-channel retailer’s Gap, Old Navy and Banana Republic brands grew by 22.6% while total sales grew by 3%.

Posted 06/13/2007Bill BriggsPost a comment

/ E-Retailers

Gap web sales shine as total revenue dims

Web sales were the only bright spot in another flat financial year for Gap Inc. In 2006, combined web sales for the multi-channel retailer’s Gap, Old Navy and Banana Republic brands grew by 22.7%, while total sales declined by 0.5% to $15.94 billion.

Posted 04/04/2007Bill BriggsPost a comment