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Air Compressors Direct inflates its site features

With a redesigned web site geared toward greater interactivity with shoppers, Air Compressors Direct is better able to present the broad uses of its narrow product line and drive up conversions by 20%, CEO Jon Hoch says.

Posted 08/28/2008Paul DemeryPost a comment

With a redesigned web site geared toward greater interactivity with shoppers, Air Compressors Direct is better able to present the broad uses of its narrow product line and drive up conversions by 20%, CEO Jon Hoch says.

Air compressors inflate online holiday sales at Power Equipment Direct

Neckties and digital cameras may be popular holiday gifts, but at niche e-retailer Power Equipment Direct the holiday season gift of choice is an air compressor, founder Jon Hoch says. Total 2006 sales are on pace to rise 58% to $15 million, he adds.

Posted 12/12/2006Kurt PetersPost a comment

Neckties and digital cameras may be popular holiday gifts, but at niche e-retailer Power Equipment Direct the holiday season gift of choice is an air compressor, founder Jon Hoch says. Total 2006 sales are on pace to rise 58% to $15 million, he adds.

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