/ Marketing

Pinterest drives shoppers to Gemvara

3.36% of the retailer’s traffic stems from the fledgling social network.

Posted 02/10/2012Zak Stambor1 comments

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/ Marketing

Just what she wants

Visitors to Gemvara.com make it personal.

Posted 11/29/2011Allison EnrightPost a comment

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/ Marketing

IRCE 2011 Report: A retailer’s size poses no restrictions for search marketing

Smaller retailers can manage paid search in-house by testing and adjusting keywords.

Posted 06/16/2011Bill BriggsPost a comment

Just for you

Selling customized products online requires wariness about how much choice and inventory is too much. And good customer service doesn't hurt, either.

Posted 03/01/2013Thad RueterPost a comment

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IRCE wrap-up: You've got to be you

Authenticity and uniqueness are key, IRCE speakers say, for e-retailers seeking to engage the mobile- and web-savvy 21st-century shopper.

Posted 07/02/2012Don DavisPost a comment

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Wal-Mart goes for the 'wow'

Ravi Raj and the @WalmartLabs team bring pizzazz to social marketing, just one example of how retailers seek to grab the attention of social shoppers.

Posted 05/01/2012Zak StamborPost a comment

Pinterest helps to brighten up traffic flow at online custom jewelry retailer Gemvara

When jewelry retailer Gemvara.com started to actively participate on social discovery site Pinterest.com, many of its customers were already Pinning its products there to share with other shoppers.

Posted 03/01/2012Zak StamborPost a comment

Flowers / Gifts / Jewelry

Giving gift-givers the right tools

Posted 12/05/2011Internet RetailerPost a comment

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