/ Marketing

Localized e-mail promotion rewards Eddie Bauer’s Seattle-area customers

An e-mail offers an invitation to meet Mt. Everest trekker Jim Whittaker – and 20% off at Eddie Bauer’s Seattle store -- as Bauer reprises its role as expedition outfitter.

Posted 08/28/2003Mary WagnerPost a comment

No Dog Days if eToys Can Help It

eToys is taking no summer vacation and will open a seasonal specialty shop featuring nearly 1,000 books, toys and children's travel products. In what the largest toy e-retailer bills as its "first major non-holiday marketing push," the company plans to herald the opening of its "Summer Shop'' in a television advertising campaign that will begin airing early next week. The heart of the campaign is a 30-second spot called "Firefly'' directed by...

Posted 01/19/2001Don DavisPost a comment