/ Technology

eBay and GM exit their test of selling new cars online

The two companies say the seven-week program generated 1.5 million visits to GM.eBay.com and 15,000 leads for GM dealers in California. Nonetheless, they are not going to continue the initiative or extend it nationwide.

Posted 09/30/2009Katie DeatschPost a comment

/ Technology

eBay Motors and GM promotion to keep rolling along

Because of their success to date, the two companies will continue to enable Californians to shop, make offers and arrange financing for new cars online.

Posted 09/04/2009Katie DeatschPost a comment

/ Marketing

For classic cars, the web races ahead with FossilCars.com

It may sound like a place for dinosaurs, but FossilCars.com is zooming along as a place to buy vintage motor vehicles, with first quarter car sales up 20% over last year, president and founder David Schon says.

Posted 06/09/2009Katie DeatschPost a comment

/ Marketing

Social computing and online video provide powerful tool for e-retailers

While Youtube.com is proving that online video is a powerful way to engage consumers and draw traffic to a web site, other e-commerce sites can also leverage video to better relate to their customers, Forrester Research says in a new study.

Posted 01/18/2007Paul DemeryPost a comment

/ Technology

How the web gives car buyers everything but a test drive

About 40 of the on average 600 vehicles sold each month at Michigan auto dealer Bill Marsh Auto are now sold online, thanks in part to web cams site visitors can use to view and zoom in on cars actually on the lot.

Posted 07/21/2004Mary WagnerPost a comment

/ Marketing

GM revises online strategy to drive more web shoppers into showrooms

General Motors is overhauling its online merchandising strategy and redesigning a key web site in an effort to drive more web shoppers into dealer showrooms. The auto maker already generates more than 1 million sales leads online annually for dealers.

Posted 09/19/2003Paul DemeryPost a comment

General Motors partners with eBay in a bid to drive auto sales onto the web

Californians who want to buy a GM car or truck can turn to the web for just about their last stop on the way to a purchase because of deal the auto marker has with eBay.

Posted 09/01/2009Internet RetailerPost a comment

The hidden buying motivator: Trust

What makes shoppers buy online? MIT Sloan professor Glen Urban believes that trust will boost sales and he has developed a system called “WebTrust” that some Internet sites are trying out—with positive results.

Posted 09/30/2004Internet RetailerPost a comment