/ E-Retailers

Coastal Contacts lands a new line of credit

Canadian online eyewear retailer Coastal Contacts Inc. has secured a $5 million line of credit from Bank of America to help fund its current operations and new business development. Coastal Contacts also continues to add new product lines.

Posted 04/13/2010Zak StamborPost a comment

/ Technology

How EyeBuyDirect focuses on the merchandise customers really want

The web-only eyewear retailer invites customer comments on every page of EyeBuyDirect.com. It’s been surprised by some of the feedback.

Posted 03/31/2010Paul DemeryPost a comment

/ E-Retailers

Drugstore.com and Luxottica strike a deal

Eyewear manufacturer and retailer Luxottica and Drugstore.com are partnering to develop and offer contact lenses in North America through e-commerce sites.

Posted 12/16/2009Bill BriggsPost a comment

Related Searches:Luxottica

/ Marketing

EyeBuyDirect.com focuses on improving video conversion rates

EyeBuyDirect, a web-only retailer of prescription eyeglass lenses and frames, has found in A/B tests that some videos produce conversion rates four times higher than others.

Posted 08/19/2009Katie DeatschPost a comment

/ Technology

Coastal Contacts focuses on eyeglasses and sees results

After more than a year of marketing to Canada and Sweden, the e-retailer has sold 100,000 pairs of eyeglasses online. Coastal says it has only scratched the surface and is preparing to sell to more countries.

Posted 05/13/2009Mark BrohanPost a comment

/ E-Retailers

Eyeglasses help Coastal Contacts see year-end sales bump

Coastal Contacts discovered a new market in 2008 when it began selling discounted eyewear. The best part was that its existing contact lens customers helped drive the 20% fourth quarter sales increase.

Posted 01/21/2009Bill BriggsPost a comment

/ Marketing

Oakley lets customers see through virtual eyes

It’s as close as shoppers can get to trying on sunglasses online. Oakley’s web site boasts a new lens widget that puts shoppers behind the lenses of its eyewear. Shoppers can change tints and see how various settings look with different tint shades.

Posted 11/19/2008Mark BrohanPost a comment

Related Searches:Virtual Clothing Try On