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  • Gap’s web sales grow 13.5% in Q4

    / E-Retailers

    Gap’s web sales grow 13.5% in Q4

    For the year ended Jan. 31, the apparel chain’s e-commerce revenue increased 10.6%. The web accounted for nearly 84% of Gap’s sales growth for the fiscal year. Gap CEO Art Peck, shown at left, says the apparel retailer needs to think "digital-first" in its marketing strategy.

    Posted 02/26/2015Don DavisPost a comment

    For the year ended Jan. 31, the apparel chain’s e-commerce revenue increased 10.6%. The web accounted for nearly 84% of Gap’s sales growth for the fiscal year. Gap CEO Art Peck, shown at left, says the apparel retailer needs to think "digital-first" in its marketing strategy.

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