Global e-retailer finds centralized marketing efforts key to success

With 16 e-commerce sites for as many countries, VistaPrint overcame global marketing challenges with one overriding strategy: centralize all marketing efforts in its home country.

Posted 07/19/2006Mark BrohanPost a comment

/ E-Retailers

A.T. Cross names vice president, global marketing, with e-commerce duties

A.T. Cross Co., manufacturers of pens and other writing istruments, has named Charles (Chad) S. Mellen as vice president, global marketing. His duties will include oversight of Cross`s e-commerce web site, Cross.com.

Posted 01/31/2005Kurt PetersPost a comment

/ Press Release

MerchantCircle Expands Leadership Team with Key Talent Additions

Social Network for Local Businesses Adds Senior Level Marketing, PR and Business Development Roles Mountain View, Calif. - April 2, 2010- MerchantCircle, the largest social network of local business owners, today announced that it has recently expanded its corporate team to bolster its marketing, public relations and business development efforts as it grows its extensive network of small businesses. Coming on board during the first quarter of...

Posted 04/19/2010

/ Press Release

Eileen White promoted to vice president at CDS Global

DES MOINES, Iowa – Nov. 6, 2009 – Eileen White has been promoted to vice president, Global Marketing and Communications at CDS Global, a strategic partner offering customer information and data management solutions to businesses around the world. In this role, White is responsible for the company’s global marketing strategy and all internal and external communications, while supporting the company’s commitment to be marketing-driven. “Eileen’s...

Posted 11/16/2009

/ Press Release

Responsys Delivers Industry`s First Fully Embedded Integrations with Leading Recommendation and Targeting Solutions

New partnerships make it easy for marketers to personalize campaign content for greater relevance and ROI SAN BRUNO, Calif. - June 16, 2009 - Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced the industry`s first fully embedded integrations for recommendation, testing, and targeting solutions, giving marketers new and easier ways to personalize campaign content for greater relevance and...

Posted 06/17/2009

/ Press Release

Responsys Appoints John Berkley as Vice President of Product Marketing

Former Oracle and Tealeaf veteran to further strengthen the breadth and depth of marketing executive team San Bruno, Calif. – April 13, 2009 – Responsys, a global provider of on-demand email and marketing automation solutions, today announced the appointment of a new executive to further strengthen the breadth and depth of the marketing executive team. John Berkley has joined Responsys as vice president of product marketing and new business and...

Posted 04/13/2009

/ Press Release

Dollar Thrifty Automotive Group Selects Responsys to Increase Email Marketing Impact and Performance

Dollar Rent A Car and Thrifty Car Rental groups can now engage customers with highly relevant and targeted email communications quickly, easily and on demand San Bruno, Calif. – May 30, 2008 – Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that Dollar Thrifty Automotive Group, Inc. has selected Responsys as its email marketing service provider. With Responsys, Dollar Thrifty Automotive...

Posted 06/18/2008

/ Press Release

Responsys Continues Record Growth as Companies Embrace the On-Demand Marketing Platform

San Bruno, Calif. – March 27, 2008 – Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that it has completed its third consecutive year of positive growth. The company ended 2007 with over 50% growth in revenue, a 98% customer retention rate, and a record number of contract wins from leading brands such as AdBrite, AudiologyOnline.com, Harley-Davidson, Jigsaw, Lands’ End, Laura Mercier...

Posted 03/27/2008