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  • Twitter looks to Google for a head of commerce partnerships

    / Marketing

    Twitter looks to Google for a head of commerce partnerships

    The social network’s hiring of Philippe Dauman Jr. comes less than a year after it added Ticketmaster CEO Nathan Hubbard as its director of commerce.

    Posted 04/01/2014Zak StamborPost a comment

    The social network’s hiring of Philippe Dauman Jr. comes less than a year after it added Ticketmaster CEO Nathan Hubbard as its director of commerce.

    Related Content:Hiring

  • What Facebook’s virtual reality move means for e-retail

    / Marketing

    What Facebook’s virtual reality move means for e-retail

    While gaming is the first industry the acquisition will likely impact, Facebook and experts believe that virtual reality will also play a role in advertising and e-commerce.

    Posted 03/26/2014Zak StamborPost a comment

    While gaming is the first industry the acquisition will likely impact, Facebook and experts believe that virtual reality will also play a role in advertising and e-commerce.

    Related Content:Facebook

  • Google updates its search display with fingers in mind

    / Marketing

    Google updates its search display with fingers in mind

    The search giant first rolled out yellow ad labels next to paid links on smartphones and tablets, and in recent months the labels have also begun appearing on desktops. The change is a subtle shift from helping users follow links by clicking on underlined text to tapping a target instead.

    Posted 03/13/2014Amy DustoPost a comment

    The search giant first rolled out yellow ad labels next to paid links on smartphones and tablets, and in recent months the labels have also begun appearing on desktops. The change is a subtle shift from helping users follow links by clicking on underlined text to tapping a target instead.
  • Talk about mobile, Apple lovers now can drive an iCar

    / Mobile Commerce

    Talk about mobile, Apple lovers now can drive an iCar

    A new SUV from Volvo runs iOS, Apple’s mobile operating system that powers the iPhone, iPad and iPod Touch. Apple’s CarPlay links an iPhone to the vehicle’s large dashboard monitor, which offers touchscreen and voice command access to apps ranging from phone and messages to maps and streaming music.

    Posted 03/03/2014Bill SiwickiPost a comment

    A new SUV from Volvo runs iOS, Apple’s mobile operating system that powers the iPhone, iPad and iPod Touch. Apple’s CarPlay links an iPhone to the vehicle’s large dashboard monitor, which offers touchscreen and voice command access to apps ranging from phone and messages to maps and streaming…
  • The Interactive Advertising Bureau proposes ‘cookie’ alternatives

    / Technology

    The Interactive Advertising Bureau proposes ‘cookie’ alternatives

    Tracking activity across the Internet is far from straightforward in the age of multiple browsers, devices and applications consumers use to access the web. Yet cookies dropped into browsers are still the main way advertisers target ads to consumers online. The IAB suggests alternatives that may protect consumer privacy while also improving marketers’ ability to make use of their web activity data.

    Posted 02/19/2014Amy DustoPost a comment

    Tracking activity across the Internet is far from straightforward in the age of multiple browsers, devices and applications consumers use to access the web. Yet cookies dropped into browsers are still the main way advertisers target ads to consumers online. The IAB suggests alternatives that may…
  • Mozilla plans to present ads in Firefox

    / Marketing

    Mozilla plans to present ads in Firefox

    When a consumer opens a new tab in the Firefox web browser, it shows her several images, or tiles, of frequently visited sites she can click to load. But with Mozilla’s new Directory Tiles program the browser would enable advertisers to pay to have their sites featured in new users’ tiles.

    Posted 02/12/2014Zak StamborPost a comment

    When a consumer opens a new tab in the Firefox web browser, it shows her several images, or tiles, of frequently visited sites she can click to load. But with Mozilla’s new Directory Tiles program the browser would enable advertisers to pay to have their sites featured in new users’ tiles.
  • How new search engines rules are changing the SEO game

    / Marketing

    How new search engines rules are changing the SEO game

    Changes at Google and Bing mean more work for marketers, but better search results for consumers, according to a speaker at an IRCE Focus event.

    Posted 02/11/2014Mary WagnerPost a comment

    Changes at Google and Bing mean more work for marketers, but better search results for consumers, according to a speaker at an IRCE Focus event.

    Related Content:Site Search

  • / Press Release

    comScore and Google Offer Actionable Audience Metric for Brands

    After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

    Posted 02/11/2014

    After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.
  • Search engine optimization takes center stage

    / Marketing

    Search engine optimization takes center stage

    E-retailers spend big bucks on paid search, but organically achieved visibility in search engine results is important.

    Posted 02/06/2014Allison EnrightPost a comment

    E-retailers spend big bucks on paid search, but organically achieved visibility in search engine results is important.

    Related Content:Rei | Seo | Wayfair

  • Google's paid clicks rise 31% in Q4

    / Technology

    Google's paid clicks rise 31% in Q4

    Paid clicks were up 31% in the fourth quarter, the search giant announced this afternoon. Although it reports cost per click on all ads was down by 11% in Q4, Adobe reports that one ad format—the Product Listing Ad—had 70% cost-per-click increase in the quarter.

    Posted 01/30/2014Amy DustoPost a comment

    Paid clicks were up 31% in the fourth quarter, the search giant announced this afternoon. Although it reports cost per click on all ads was down by 11% in Q4, Adobe reports that one ad format—the Product Listing Ad—had 70% cost-per-click increase in the quarter.

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