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41 - 50 of 912 Results

  • Pictures prove their worth in search marketing

    / Marketing

    Pictures prove their worth in search marketing

    Spending on image-based product ads increased 69% year over year in Q1 2014 while text-based ad spending increased just 6%. And clicks followed suit.

    Posted 04/16/2014AbCallardPost a comment

    Spending on image-based product ads increased 69% year over year in Q1 2014 while text-based ad spending increased just 6%. And clicks followed suit.

    Related Content:Rkg

  • Forget Tax Day, April 15 is Google Glass Day

    / Mobile Commerce

    Forget Tax Day, April 15 is Google Glass Day

    Getting a $1,500 tax refund and don't know how to spend it? You're in luck. Google will sell its much-ballyhooed smartglasses, dubbed Google Glass, to the general public for the first time one day only: April 15. There already are mobile commerce apps for the wearable device.

    Posted 04/11/2014Bill SiwickiPost a comment

    Getting a $1,500 tax refund and don't know how to spend it? You're in luck. Google will sell its much-ballyhooed smartglasses, dubbed Google Glass, to the general public for the first time one day only: April 15. There already are mobile commerce apps for the wearable device.
  • Retailers scramble to plug Heartbleed

    / Technology

    Retailers scramble to plug Heartbleed

    Online retailers large and small didn’t hesitate to act on the Heartbleed software bug this week. Those operating on infrastructure built with open-source technology—including Amazon Web Services, Google cloud offerings and Rackspace web hosting—moved quickly to update passwords and software patches.

    Posted 04/11/2014Paul DemeryPost a comment

    Online retailers large and small didn’t hesitate to act on the Heartbleed software bug this week. Those operating on infrastructure built with open-source technology—including Amazon Web Services, Google cloud offerings and Rackspace web hosting—moved quickly to update passwords and software…

    Related Content:Top 500 | Magento

  • Google says all its advertisers must migrate to Shopping Campaigns

    / Marketing

    Google says all its advertisers must migrate to Shopping Campaigns

    The search engine giant has announced it will retire its Product Listing Ads’ campaign format. By late August, all advertisers will need to shift to Shopping Campaigns, which manage both AdWords and Product Listing Ads from one place.

    Posted 04/03/2014Amy DustoPost a comment

    The search engine giant has announced it will retire its Product Listing Ads’ campaign format. By late August, all advertisers will need to shift to Shopping Campaigns, which manage both AdWords and Product Listing Ads from one place.

    Related Content:Google Shopping Campaigns | Product Listing Ads

  • Twitter looks to Google for a head of commerce partnerships

    / Marketing

    Twitter looks to Google for a head of commerce partnerships

    The social network’s hiring of Philippe Dauman Jr. comes less than a year after it added Ticketmaster CEO Nathan Hubbard as its director of commerce.

    Posted 04/01/2014Zak StamborPost a comment

    The social network’s hiring of Philippe Dauman Jr. comes less than a year after it added Ticketmaster CEO Nathan Hubbard as its director of commerce.

    Related Content:Hiring

  • What Facebook’s virtual reality move means for e-retail

    / Marketing

    What Facebook’s virtual reality move means for e-retail

    While gaming is the first industry the acquisition will likely impact, Facebook and experts believe that virtual reality will also play a role in advertising and e-commerce.

    Posted 03/26/2014Zak StamborPost a comment

    While gaming is the first industry the acquisition will likely impact, Facebook and experts believe that virtual reality will also play a role in advertising and e-commerce.

    Related Content:Facebook

  • Google updates its search display with fingers in mind

    / Marketing

    Google updates its search display with fingers in mind

    The search giant first rolled out yellow ad labels next to paid links on smartphones and tablets, and in recent months the labels have also begun appearing on desktops. The change is a subtle shift from helping users follow links by clicking on underlined text to tapping a target instead.

    Posted 03/13/2014Amy DustoPost a comment

    The search giant first rolled out yellow ad labels next to paid links on smartphones and tablets, and in recent months the labels have also begun appearing on desktops. The change is a subtle shift from helping users follow links by clicking on underlined text to tapping a target instead.
  • Talk about mobile, Apple lovers now can drive an iCar

    / Mobile Commerce

    Talk about mobile, Apple lovers now can drive an iCar

    A new SUV from Volvo runs iOS, Apple’s mobile operating system that powers the iPhone, iPad and iPod Touch. Apple’s CarPlay links an iPhone to the vehicle’s large dashboard monitor, which offers touchscreen and voice command access to apps ranging from phone and messages to maps and streaming music.

    Posted 03/03/2014Bill SiwickiPost a comment

    A new SUV from Volvo runs iOS, Apple’s mobile operating system that powers the iPhone, iPad and iPod Touch. Apple’s CarPlay links an iPhone to the vehicle’s large dashboard monitor, which offers touchscreen and voice command access to apps ranging from phone and messages to maps and streaming…
  • The Interactive Advertising Bureau proposes ‘cookie’ alternatives

    / Technology

    The Interactive Advertising Bureau proposes ‘cookie’ alternatives

    Tracking activity across the Internet is far from straightforward in the age of multiple browsers, devices and applications consumers use to access the web. Yet cookies dropped into browsers are still the main way advertisers target ads to consumers online. The IAB suggests alternatives that may protect consumer privacy while also improving marketers’ ability to make use of their web activity data.

    Posted 02/19/2014Amy DustoPost a comment

    Tracking activity across the Internet is far from straightforward in the age of multiple browsers, devices and applications consumers use to access the web. Yet cookies dropped into browsers are still the main way advertisers target ads to consumers online. The IAB suggests alternatives that may…
  • Mozilla plans to present ads in Firefox

    / Marketing

    Mozilla plans to present ads in Firefox

    When a consumer opens a new tab in the Firefox web browser, it shows her several images, or tiles, of frequently visited sites she can click to load. But with Mozilla’s new Directory Tiles program the browser would enable advertisers to pay to have their sites featured in new users’ tiles.

    Posted 02/12/2014Zak StamborPost a comment

    When a consumer opens a new tab in the Firefox web browser, it shows her several images, or tiles, of frequently visited sites she can click to load. But with Mozilla’s new Directory Tiles program the browser would enable advertisers to pay to have their sites featured in new users’ tiles.

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