/ Technology

Google paid clicks increase 28% year over year during Q3

But the cost per click decreased 5% from last quarter, Google says.

Posted 10/13/2011Allison EnrightPost a comment

/ Marketing

Facebook realizes that for small businesses, location is a big deal

The social network now allows marketers to target consumers based on their ZIP code.

Posted 08/15/2011Zak Stambor1 comments

/ Technology

Twitter buys an online ad company

The AdGrok acquisition is the second deal in eight days for the microblogging site.

Posted 06/01/2011Zak StamborPost a comment

/ E-Retailers

ShoppersChoice.com makes the most of its pay-per-click budget

The e-retailer selects only the keywords that shoppers ready to buy are likely to use.

Posted 08/25/2010Internet RetailerPost a comment

Related Searches:Conversion Rate Furniture | Shopperschoice

/ Marketing

Quality–not quantity–drives paid search at VistaPrint

Attention to quality scores on Google drives bigger orders for VistaPrint.

Posted 06/07/2010Post a comment

Related Searches:Vistaprint Marketing Strategies

The Power of Place

Retailers employ geo-targeting to craft offers tied to weather, holidays and local prices.

Posted 02/01/2012Thad RueterPost a comment

Related Searches:Geotargeting | Knotice