/ Technology

AdGooroo adds a new executive vice president of client services

AdGooroo taps into DoubleClick’s ranks for a new head of client service and marketing initiatives as it builds out its search engine marketing tool suite.

Posted 06/23/2008Katie DeatschPost a comment

/ Technology

Google to sell the search marketing unit of DoubleClick Performics

To maintain its objectivity in Internet search and online advertising, Google is planning to sell off the search marketing operations of DoubleClick Performics, which it acquired last month, Google says.

Posted 04/03/2008Paul DemeryPost a comment

/ Technology

Affiliate publisher sites favor free shipping promotions, survey finds

53% of the affiliate sites surveyed by DoubleClick Performics say free shipping is the promotion that interests them the most. DoubleClick has also found that consumers prefer “dollars off” promotions and don’t mind paying “reasonable” shipping fees.

Posted 02/28/2008Paul DemeryPost a comment

How Jos. A. Bank keeps a mature affiliate program fresh

To grow sales in its six-year-old affiliate web site marketing program, menswear merchant Jos. A. Bank works with affiliate services provider DoubleClick Performics on special incentives and information access for the retailer`s top affiliate producers.

Posted 08/02/2007Paul DemeryPost a comment

/ Technology

For more than half of car buyers, the web is the last stop before buying

53% of car buyers use the Internet as their primary source of information during the final days before purchasing a vehicle, DoubleClick Performics reports in a new study conducted for it by Opinion Research Corp.

Posted 06/26/2007Don DavisPost a comment

/ Technology

Affiliate shoppers earn more and spend more than typical online shoppers

Affiliate shoppers are 17% more likely than the total online shopper population to have household income exceeding $75,000, a comScore/Performics study finds.

Posted 01/25/2007Paul DemeryPost a comment

Performics signs 16 new affiliate clients

Saying it`s a sign of renewed interest in affiliate marketing, Performics, a division of DoubleClick Inc., has announced the signing of 16 new affiliate marketing clients.

Posted 07/07/2006Kurt PetersPost a comment

/ Marketing

Epsilon to acquire DoubleClick Email Solutions for $90 million

Months after its purchase of Bigfoot Interactive, Epsilon plans to continue increasing its presence in the e-mail services market for retailers by acquiring DoubleClick Email Solutions, Epsilon parent Alliance Data Systems said today.

Posted 02/14/2006Kurt PetersPost a comment