/ Marketing

E-retailer Big Dot of Happiness wins big results from social media

The crafts and party goods retailer says shoppers from Facebook convert the best.

Posted 06/11/2012Zak StamborPost a comment

Related Searches:Party Supplies

/ Technology

Google adds web site testing to Google Analytics

E-retailers can test up to five versions of a web page simultaneously.

Posted 06/01/2012Allison EnrightPost a comment

Related Searches:Website Design | Conversion Optimization

/ Technology

Acxiom turns to a former Google executive for a data boost

New hires could help the analytics company capture more consumer data.

Posted 04/26/2012Amy DustoPost a comment

Related Searches:Acxiom

/ Marketing

Google’s new social report focuses on dollars instead of Likes

The new tool, launching Wednesday, is for users of Google Analytics.

Posted 03/20/2012Allison EnrightPost a comment

/ Marketing

BlendTec shows how to measure the effects of a social marketing strategy

The blender manufacturer uses coupon codes and analytics to track shoppers.

Posted 12/21/2011Zak Stambor1 comments

Related Searches:Redemption Rate

/ Marketing

Get the holiday party started

With the holiday season set to blast off, retailers explain how to build sales.

Posted 11/22/2011Allison EnrightPost a comment

/ Technology

An upgrade for Google Analytics

Google adds a paid version of Google Analytics and speeds up reporting functions.

Posted 09/29/2011Allison Enright1 comments

/ Technology

Consumers shop on smartphones, but buy via tablets

A study shows tablets overwhelm smartphones in terms of conversion.

Posted 09/01/2011Kevin Woodward1 comments

/ Technology

How long is that online path to a sale? Google wants to provide a better answer

A Google Analytics upgrade lets marketers see all the steps consumers take toward purchase.

Posted 08/24/2011Allison Enright1 comments

/ Technology

Twitter buys an online ad company

The AdGrok acquisition is the second deal in eight days for the microblogging site.

Posted 06/01/2011Zak StamborPost a comment