/ Marketing

Simplified site design boosts conversions and traffic for a candle retailer

Many sites boost conversion rates by adding features, such as customer reviews, but ScentsandSprays.com is finding success by cutting features and simplifying site design, says Kevin Richards, CEO of VenturaWebDesign.com, site owner.

Posted 08/21/2009Katie DeatschPost a comment

/ Technology

Shift toward online shopping will spur spending increase in web analytics

As consumers shop more online rather than offline and marketers rely more on interactive online marketing channels, spending on web analytics technology will rise to nearly $1 billion by 2014, up from $431 million this year, Forrester Research says.

Posted 06/02/2009Katie DeatschPost a comment

/ Marketing

Optimization lifts organic search traffic from Google by 45% for e-retailer

Beauty products marketer Profound Beauty has increased its conversion rate on organic search by 1.5 percentage points and its average order size from organic search traffic by $6 to $7 since implementing a new search optimization program.

Posted 05/19/2009Katie DeatschPost a comment

/ Technology

Google outage caused slowdown in online retail sites, Gomez says

A recent networking glitch that Google says caused a traffic jam in its Internet servers led to a drop in performance at many retail web sites, with some transaction speeds four times slower than usual, site performance measuring firm Gomez reports.

Posted 05/18/2009Katie DeatschPost a comment

/ Technology

Marketing analytics firm Covario names a vice president of search strategy

Covario, a provider of analytics software for managing online marketing campaigns, has named Internet search marketing veteran Mike Gullaksen to the newly created position of vice president of search strategies.

Posted 04/27/2009Don DavisPost a comment

/ Technology

Online recommendations keeps sales in line at MetroUniforms.com

Using Google Analytics and Invesp Consulting to identify how to recommend products in better cross-selling offers, MetroUniforms.com drove down its cart abandonment rate by 30%.

Posted 02/05/2009Paul DemeryPost a comment

/ Technology

Measuring online visitor engagement with multiple indices

Online retailers can take several steps to measure the engagement level of site visitors before, during and after their first visit to a site, says a new report from analytics consulting firm Web Analytics Demystified.

Posted 09/25/2008Paul DemeryPost a comment

/ Technology

Following in Google’s footsteps, Coremetrics adds free e-commerce data

Google last month gave retailers that use its free Google Analytics technology access to benchmark data that summarizes the performance of many e-retailers. Now web analytics vendor Coremetrics is following suit.

Posted 04/11/2008Katie DeatschPost a comment

/ Marketing

RockBottomGolf.com applies analytics to checkout process to drive up sales

With a well-defined core target market, RockBottomGolf focuses web analytics on checkout instead of customer segmentation and finds free web analytics from Google gets the job done to drive up sales.

Posted 03/04/2008Paul DemeryPost a comment

Related Searches:Todd Rath

/ Marketing

Web site errors cost UK retailers £300 million in annual sales

E-commerce sites in the United Kingdom risk losing more than £300 million in sales each year because of “invisible errors” that can’t be detected by web analytics, according to a new study from SciVisum.

Posted 11/02/2007Don DavisPost a comment