/ Technology

How to get the most value out of Google Analytics

Many marketers don’t realize that Google Analytics can be used to analyze data across multiple search engines while also drilling down into the details of e-commerce transactions, analytics consultant and author Justin Cutroni says.

Posted 10/18/2007Paul DemeryPost a comment

/ Marketing

Analytics service helps small e-retailers target their marketing dollars

StatCounter shows where visitors come from, what terms they entered into search engines and what pages they visit. Basic service is free, making it attractive to smaller retailers.

Posted 09/04/2007Don DavisPost a comment

/ Technology

Web analytics helps C28.com keep its visitors shopping

At C28.com, a retailer of Christian-themed apparel and other products for teens and young adults, web analytics helps it show the best images to engage visitors and keep them shopping, C28 says.

Posted 07/26/2007Paul DemeryPost a comment

/ Marketing

Site search technology teaming up more with web analytics

Site search vendors are building tighter connections between their search engines and web analytics applications, enabling web site operators to better tailor search results to customers’ shopping interests, industry analyst Susan Aldrich says.

Posted 02/15/2007Paul DemeryPost a comment

Related Searches:Fredhopper

/ Technology

WebMetro launches new search marketing and analytics platform

WebMetro, a provider of interactive marketing software and services, has launched DSMM2, a new version of a search engine marketing and analytics platform that online retailers use to analyze customer traffic on search landing pages.

Posted 11/16/2006Paul DemeryPost a comment

/ Technology

New report spells out best practices for web analytics

Taking action based on web analytics data can dramatically improve business for Internet retailers, but launching web analytics requires a skill set that many e-retailers do not have, Forrester Research says in new report.

Posted 07/27/2006Paul DemeryPost a comment

/ Technology

Utility Safeguard using analytics to maintain rapid growth

Launched as a b2b supplier of safety-related work items, Utility Safeguard LLC is using web analytics to better understand how consumer sales are helping to double its overall number of orders each year, CEO Jim Graham tells InternetRetailer.com.

Posted 03/09/2006Paul DemeryPost a comment

/ Technology

How Discount Tire boost sales with Google Analytics

Using Google Analytics, Discount Tire has used data on customer activity to increase sales and reduce site abandonment, the retailer says.

Posted 03/09/2006Paul DemeryPost a comment

/ Technology

When analytics drop the ball

For online marketers, the virtues or benefits of web analytics are many – but so are the opportunities for analytics to misfire. Web analytics software provider ClickTracks shares why some analysis doesn`t deliver and some better alternatives.

Posted 12/15/2005Paul DemeryPost a comment

/ Technology

Designer Linens Outlet finds that some cookies are better than others

The web site of Designer Linens Outlet switched from third-party cookies to WebTrends’ first-party cookie solution and got a more accurate view of visitor behavior. It found 10% more unique visitors than it had previously accounted for.

Posted 10/19/2005Mary WagnerPost a comment