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1 - 10 of 95 Results
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/ Technology
Web Analytics Demystified hires a leader for its philanthropic effort
Wendy Greco will oversee the program that provides web data to nonprofits.
Posted 01/25/2011Thad RueterPost a comment
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/ Marketing
J.C. Penney goes social
The retailer launches an application that allows consumers to complete purchases on Facebook.
Posted 12/14/2010Zak Stambor2 comments
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/ Marketing
When it comes to m-commerce, test and test again is one retailer’s site design mantra
Barneys tested its m-commerce site on a range of mobile devices.
Posted 08/26/2010Katie DeatschPost a comment
Related Searches:Demandware
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/ Marketing
Increased e-mail frequency and relevance bring new sales for Threadless.com
T-shirt retailer says e-mail-driven sales have increased 120%.
Posted 08/20/2010Allison EnrightPost a comment
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/ Technology
Analyzing Google Analytics to better understand consumers
By diving into Google data, Closet Couture segmented its customer base.
Posted 07/27/2010Zak StamborPost a comment
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/ Technology
Google Analytics users get a new way to analyze voice of customer data
iPerceptions, a provider of voice of customer data pulled from consumer surveys, has launched a free tool for integrating that data—such as whether customers said they had a quality shopping experience—with the clickstream data within Google Analytics.
Posted 05/06/2010Paul DemeryPost a comment
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/ Technology
Marketers have a growing number of tools to track online display ads
With an expanding selection of technology vendors and tools for measuring customer activity against online display advertising, the most popular tools—for now, at least—are web analytics applications, Forrester Research says in a new report.
Posted 10/28/2009Paul DemeryPost a comment
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/ Marketing
OnlyBusiness.com expands its e-commerce platform for small retailers
The e-commerce platform provider is introducing dozens of new technology features in several areas including search engine optimization, rich media, web analytics, persistent shopping carts and web page design.
Posted 10/07/2009Paul DemeryPost a comment
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/ Technology
Small changes in interpreting analytics yield bigger sales for Scentiments
Scentiments.com took a fresh look at its Google analytics data. The result: better analysis and action led to a 50% increase in sales conversion on some product pages.
Posted 10/06/2009Katie DeatschPost a comment
Related Searches:Perfume
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/ Marketing
Simplified site design boosts conversions and traffic for a candle retailer
Many sites boost conversion rates by adding features, such as customer reviews, but ScentsandSprays.com is finding success by cutting features and simplifying site design, says Kevin Richards, CEO of VenturaWebDesign.com, site owner.
Posted 08/21/2009Katie DeatschPost a comment
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