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Google Analytics, Magazine Article

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1 - 10 of 18 Results

  • Web analytics for small e-retailers

    Web analytics for small e-retailers

    Google Analytics is the most popular provider of web analytics to smaller e-retailers, but a quarter of Second 500 users find Google doesn’t meet all their needs.

    Posted 04/02/2014Allison EnrightPost a comment

    Google Analytics is the most popular provider of web analytics to smaller e-retailers, but a quarter of Second 500 users find Google doesn’t meet all their needs.

    Related Content:Allison Enright | Jewelry

  • The big picture

    The big picture

    New tools help retailers analyze which of their online marketing investments help drive sales.

    Posted 03/28/2013Thad RueterPost a comment

    New tools help retailers analyze which of their online marketing investments help drive sales.
  • Fickle friends

    Fickle friends

    Detailed analytics help web retailers solve the value puzzle of social shoppers.

    Posted 08/01/2012Amy DustoPost a comment

    Detailed analytics help web retailers solve the value puzzle of social shoppers.
  • Up to Speed

    ‘Keep it simple’ is the mantra for web retailers seeking fast performance for their mobile sites.

    Posted 10/01/2010Katie EvansPost a comment

    ‘Keep it simple’ is the mantra for web retailers seeking fast performance for their mobile sites.
  • Panning for Gold

    Analytics help retailers sift search traffic to find the sparkling prospects for search optimization.

    Posted 12/29/2009Internet RetailerPost a comment

    Analytics help retailers sift search traffic to find the sparkling prospects for search optimization.
  • Retailers can unearth riches in web analytics data

    Online retailers are honing their skills at using analytics data to boost sales and profit margins.

    Posted 06/29/2009Internet RetailerPost a comment

    Online retailers are honing their skills at using analytics data to boost sales and profit margins.
  • Profitable customers

    Do you know what your return conversion rate is? Chad Little of FetchBack explains why every marketer should.

    Posted 12/29/2008Internet RetailerPost a comment

    Do you know what your return conversion rate is? Chad Little of FetchBack explains why every marketer should.
  • Web Site Analytics

    Mining customer data guides the way to better, more relevant web sites

    Posted 06/26/2008Internet RetailerPost a comment

    Mining customer data guides the way to better, more relevant web sites
  • Google Gets E-Retailers Rolling on Analytics

    The free Google Analytics tool is introducing many retailers to the idea of measuring site activity and paving the way for them to adopt more robust analytics tools.

    Posted 03/27/2008Internet RetailerPost a comment

    The free Google Analytics tool is introducing many retailers to the idea of measuring site activity and paving the way for them to adopt more robust analytics tools.
  • Retailers not digging deep enough to score with web analytics data

    Web analytics can deliver more data on site visitor behavior in more ways than ever before, but many web merchants spend only a relatively small amount of time analyzing it, The E-Tailing Group says in its Sixth Annual Merchant Survey. One reason for the shortfall: a lack of enough trained analysts, the study says.

    Posted 03/30/2007Internet RetailerPost a comment

    Web analytics can deliver more data on site visitor behavior in more ways than ever before, but many web merchants spend only a relatively small amount of time analyzing it, The E-Tailing Group says in its Sixth Annual Merchant Survey. One reason for the shortfall: a lack of enough trained analysts,…

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