/ Marketing

Apparel retailer Awear finds it can have its Flash and good search results

Apparel retailer Awear is implementing new technology to help make its Flash sequences more easily indexed by search engines such as Google and Yahoo.

Posted 10/20/2009Katie DeatschPost a comment

/ E-Retailers

You don’t need to be a rocket scientist to do SEO, an e-retailer learns

Anyone in a company can help boost natural search rankings if they’re given simple tasks, discovered e-retailer OverstockDrugstore.com. Automated technology from vendor LotusJump provides a to-do list, and the e-retailer parcels out tasks.

Posted 08/21/2009Katie DeatschPost a comment

/ Technology

Retailers must work to improve their natural keyword performance

Retailers’ use of natural search marketing is improving, but potential still is going unfulfilled, according to results of Internet Retailer’s exclusive study and ranking of keyword use by 250 top retailers, published in the 2010 Search Marketing Guide.

Posted 08/11/2009Bill BriggsPost a comment

/ Technology

When serving up pages to search engine spiders, keywords are king

In optimizing web pages for search engines, keyword research is job No. 1, says Marissa Colwell of home hardware and appliance e-retailer Improvement Direct.

Posted 07/02/2009Paul DemeryPost a comment

/ Technology

Can Microsoft catch Google (or Yahoo) with its new search initiative?

Microsoft is about to relaunch its search engine with technology designed to evaluate what’s behind a search query to provide more relevant results, according to published reports.

Posted 05/26/2009Katie DeatschPost a comment

/ Technology

Get ready for Google’s Rich Snippets to optimize search, experts say

To help Internet searches find specific kinds of information, such as online customer reviews of products, Google last week introduced Rich Snippets as a method of identifying particular categories of web content in Internet search results.

Posted 05/20/2009Paul DemeryPost a comment

/ Technology

Don’t sweat over Google’s changing search algorithms, search expert says

Search marketers often overlook the fundamentals of search engine optimization while worrying about how Google may be changing its search ranking algorithms, says Gordon Magee, Internet marketing manager at pet supplies e-retailer Drs. Foster and Smith.

Posted 03/26/2009Paul DemeryPost a comment

/ Technology

Brookstone reports spike in revenue from natural search

The specialty retailer of innovative household and personal products had figured it could benefit from more natural search traffic, and after deploying new search engine optimization technology grew revenue from natural search by 300%, the retailer says.

Posted 03/26/2009Paul DemeryPost a comment

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