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  • / E-Commerce

    Why you should treat every SKU as its own line of business

    Some items perform well in one marketing channel and not in another. Some bring in especially valuable customers. It’s only by analyzing data this way that a retailer can optimize online marketing, says the digital marketing manager at e-retailer PureFormulas.com.

    Posted 07/07/2014Yevgeny SenkevichPost a comment

    Some items perform well in one marketing channel and not in another. Some bring in especially valuable customers. It’s only by analyzing data this way that a retailer can optimize online marketing, says the digital marketing manager at e-retailer PureFormulas.com.

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