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/ Marketing
A start-up`s new take on retargeting: focus on the top customers
Among the hottest topics in online display advertising is retargeting, the practice of showing consumers who have demonstrated interest in a particular product or brand relevant ads as they move around the web. A new marketing company called TellApart says it can improve retargeting results by identifying an online retailer's best customers, then investing heavily in targeting them with web display ads.
Posted 04/15/2010Don DavisPost a comment
Related Searches:Hayneedle | Hayneedle Inc
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/ Technology
Online display and video ads pull consumers to sites, study says
A study of four U.K. ad campaigns by ad network .Fox Networks and web measurement firm comScore shows both display and video ads can greatly increase retailers` site visits and brand name searches.
Posted 03/26/2010Zak StamborPost a comment
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/ E-Retailers
Social media success hinges on clear goals, e-retailer says
Michael Jansma, CEO of GEMAffair.com, will discuss at the Internet Retailer Conference how online retailers should conduct social media campaigns with specific goals in mind, such as improving brand recognition and natural search results.
Posted 03/18/2010Paul DemeryPost a comment
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/ Technology
Young and well-educated consumers are likely to go online before a purchase
Adults between the ages of 25 to 34 and those with college degrees are the most likely consumers to use a search engine, read an article online or consult social media before making a purchase, a new study finds.
Posted 02/19/2010Zak StamborPost a comment
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/ Marketing
Social marketing should be fun, but also have specific goals, expert says
Retailers’ social marketing efforts should be fun, but they should also have clear goals, such as further developing a retailer`s brand, Bridget Fahrland, director of creative strategy at web site design and development firm Fry Inc., said at IRWD10.
Posted 02/18/2010Paul DemeryPost a comment
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/ Marketing
Free design tools help small web sites live large, King Arthur Flour finds
With limited resources and a small staff, King Arthur Flour has found free and low-cost sources of inspiration and design tools online, director of e-commerce Halley Silver says.
Posted 02/17/2010Paul DemeryPost a comment
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/ E-Retailers
LeapFrog.com’s 2009 online sales jump by 20%
LeapFrog Enterprises, a developer and retailer of learning products for children, reported web sales of $19.2 million for fiscal 2009.
Posted 02/17/2010Bill BriggsPost a comment
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/ Technology
Brands are beginning to test targeted mobile ads
Universal Studios Home Entertainment is the first to try a new type of mobile ad that enables consumers to purchase the advertised product within the ad.
Posted 01/21/2010Paul DemeryPost a comment
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/ E-Retailers
Gilt Groupe names communications and brand execs
Online luxury retailer Gilt Groupe has hired Conde Nast Digital executive Jennifer Miller as its vice president of corporate communications and named Christian Leone as its vice president of brand relations.
Posted 01/18/2010Zak StamborPost a comment
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/ Technology
Shoebuy marks the launch of its 1,000th brand
Online shoes and accessories retailer Shoebuy.com has launched its 1,000th brand with the recent addition of Kathy Van Zeeland.
Posted 01/06/2010Mark BrohanPost a comment
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