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/ E-Retailers
For Green Mountain Coffee Roasters a little education goes a long way
A campaign that communicates the meaning of fair trade boosts the company’s sales.
Posted 07/27/2012Zak StamborPost a comment
Related Searches:Ltd Commodities | Bzzagent | Green Mountain
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/ Marketing
Finding the right social marketing strategy
An IRCE speaker talks about the link between social media and branding.
Posted 04/23/2012Paul DemeryPost a comment
Related Searches:Team Express | Vermont Teddy Bear
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/ Marketing
Small changes can produce big results
Merely adding security seals bolstered Green Mountain Coffee Roasters’ conversion rate 4%.
Posted 02/15/2011Zak StamborPost a comment
Related Searches:Reid Greenberg
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/ E-Retailers
E-commerce vet Tom Funk joins Green Mountain Coffee
He will focus on customer acquisition, loyalty, and paid and organic search.
Posted 01/31/2011Kurt PetersPost a comment
Related Searches:Vermont Teddy Bear | Kurt Peters
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/ E-Retailers
Green Mountain acquires Canadian coffee retailer
Green Mountain Coffee Roasters expands its direct-to-consumer reach.
Posted 12/20/2010Bill BriggsPost a comment
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/ Marketing
Boosting conversions, one quick fix at a time
Small site design changes can boost sales, a design conference speaker says.
Posted 11/29/2010Mary WagnerPost a comment
Related Searches:Reid Greenberg
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/ Marketing
Keurig nurtures social media conversations
Coffee equipment retailer lets consumers take the lead.
Posted 06/11/2010Bill BriggsPost a comment
Related Searches:Keurig
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/ Technology
Keurig deepens customer relationships through blogs and product reviews
David Manly, a vice president and general manager for Keurig Inc., will talk at the Internet Retailer Conference about how the coffee equipment manufacturer engages with consumers through online conversations.
Posted 04/07/2010Paul DemeryPost a comment
Related Searches:Keurig
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/ E-Retailers
Green Mountain wins tug-of-war for Diedrich Coffee
Green Mountain Coffee Roasters will acquire Diedrich Coffee for $35 per share, or about $290 million. The companies announced the merger agreement today, ending a month-long duel between Green Mountain and Peet’s Coffee & Tea.
Posted 12/08/2009Zak StamborPost a comment
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/ E-Retailers
Green Mountain and Peet’s Coffee are in a bidding war for coffee retailer
Green Mountain Coffee Roasters’ revised bid of $265 million for Diedrich Coffee has taken the lead in an acquisition race with Peet’s Coffee & Tea. Green Mountain’s offer is all cash, while Peet’s bid was valued in cash and stock.
Posted 11/25/2009Bill BriggsPost a comment
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