/ Technology

For e-retailer of gas fireplace log sets, online video is the hottest thing

When GasLogGuys.com launched earlier this year, it spared no expense in showing shoppers what the actual flames of its gas log sets looked like. Of 300 different versions, the retailer produced online videos of 270—and sales surged, the retailer says.

Posted 07/16/2008Paul DemeryPost a comment

ShoppersChoice.com expects 125% sales growth

ShoppersChoice.com, which operates BBQGuys.com and ShoppersChoice.com, grew web sales by 39% in 2006 to $8.9 million from $6.4 million in 2005. But the online retailer expects to grow corporate e-commerce sales in 2007 by more than 100%.

Posted 03/07/2007Bill BriggsPost a comment

/ Marketing

BBQGuys.com fires up search traffic, conversion rates with online videos

Running online videos that show barbeque fans how to grill tasty meals is helping to boost conversion rates through search engine marketing, CEO Michael Hackley says.

Posted 03/30/2006Paul DemeryPost a comment

/ Technology

How ShoppersChoice.com will assure growth in wake of hurricanes

Based in Baton Rouge, LA, ShoppersChoice is fine-tuning its disaster recovery plans following the recent hurricanes to support planned growth that will expand its number of products tenfold next year, it says.

Posted 10/06/2005Kurt PetersPost a comment

The Grill Store serves up a major expansion into online mass merchandise

In April, The Grill Store and More, which operates BBQGuys.com, will launch ShoppersChoice.com, a mass merchandise site that will carry more than 2 million SKUs in at least 12 major categories.

Posted 02/02/2005Kurt PetersPost a comment