/ E-Retailers

Hayneedle.com cuts costs and delivers more e-mail with new software

Since it began using StrongMail Systems for its e-mail marketing last year, Hayneedle.com has cut its costs in half while also increasing its e-mail delivery rate.

Posted 05/25/2010Internet RetailerPost a comment

/ Marketing

A start-up`s new take on retargeting: focus on the top customers

Among the hottest topics in online display advertising is retargeting, the practice of showing consumers who have demonstrated interest in a particular product or brand relevant ads as they move around the web. A new marketing company called TellApart says it can improve retargeting results by identifying an online retailer's best customers, then investing heavily in targeting them with web display ads.

Posted 04/15/2010Don DavisPost a comment

Related Searches:Hayneedle | Hayneedle Inc

Who's watching?

Ad networks, that’s who. They’re tracking online consumers more closely than ever. A backlash could curtail an effective marketing tactic.

Posted 10/01/2010Zak StamborPost a comment