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1 - 10 of 31 Results
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/ Marketing
Site improvements drive up conversions 50% at AllergyBuyersClub.com
Analytics-driven changes to web pages have helped boost Q3 sales by 24% over last year. Using WebSideStory’s HBX package, the site is redesigning pages to populate most-viewed locations with links to top products.
Posted 10/17/2006Paul DemeryPost a comment
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/ Technology
Conversion rate off paid vs. organic search about equal, says WebSideStory
Analytics provider WebSideStory reviewed 57 million searches to find that paid search converts at a rate only 9% higher than organic. The two play different roles in acquiring customers.
Posted 09/28/2006Paul DemeryPost a comment
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/ Marketing
Analytics help AllergyBuyersClub.com boost sales by 35%
HBX analytics from WebSideStory highlighted where to simplify and where to add to the offering. As a result, sales in the bedding category alone almost doubled over the past year, the retailer of health-focused home products says.
Posted 06/15/2006Kurt PetersPost a comment
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/ Technology
4% of unique search terms account for half of all site searches
WebSideStory and the Patricia Seybold Group find that 4% of all unique terms across 34 million site searches represent half of all searches on the studied sites. That tells marketers which searches to leverage first.
Posted 06/09/2006Kurt PetersPost a comment
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/ Technology
WebSideStory’s `04 revenues up 38%; profitability swings up by $3 million
2004 revenue at web analytics provider WebSideStory Inc. increased 38% over 2003, reaching $22.6 million from $16.36 million, the company reports. Net income in 2004 was $1.78 million compared to a net loss of $1.86 million in 2003, the company says.
Posted 02/28/2005Kurt PetersPost a comment
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/ Technology
WebSideStory goes public with launch on NASDAQ
The analytics provider’s stock starts trading at $8.50 a share, down from an expected $11.50 at the time of its IPO, with 5 million shares on offer. Proceeds will expand technology services, support acquisitions and redeem outstanding preferred stock.
Posted 09/28/2004Kurt PetersPost a comment
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/ Technology
Analytics help boost online performance, traffic for Advance Auto Parts
WebSideStory’s HBX hosted analytics service shows campaign performance to help Advance Auto direct its online marketing spending to where it’s most effective. Analytic data allow the auto parts dealer to adjust campaigns on the fly.
Posted 07/06/2004Mary WagnerPost a comment
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/ Marketing
WebSideStory seeks up to $57.5 million through IPO
With two profitable quarters under its belt, web site analytics provider WebSideStory is seeking up to $57.5 million through an initial public offering of its common stock.
Posted 05/28/2004Paul DemeryPost a comment
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/ Marketing
The analytics service formerly known as HitBox: HBX debuts
WebSideStory’s hosted, on-demand HBX analytics product features a new name and new functionality that blends real-time data collection with enhanced ability to mine visitor behavior. New features include customizable user dashboards.
Posted 02/23/2004Mary WagnerPost a comment
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/ Press Release
Visual Sciences Unveils HBX Analytics 4.0
Version 4.0 of On-demand Web Analytics Service Gains Extensive E-commerce Reporting and Analysis Functionality and HBX Visual Workstation Interface for Analysts San Diego – May 9, 2007 – Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ: WSSI), a leading provider of real-time analytics applications, today announced the availability of HBX™Analytics 4.0. This latest version of HBX, the award-winning, on-demand Web analytics...
Posted 05/24/2007
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