Hispanic on Internet Retailer

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/ Technology

Latino consumers rank low on web access and mobile phone ownership

But Latinos use mobile devices for getting to the Internet slightly more often, Pew says.

Posted 02/09/2011Thad RueterPost a comment

But Latinos use mobile devices for getting to the Internet slightly more often, Pew says.

Related Searches:Hispanic Mobile | Hispanic

/ Technology

Hispanics use social networks and mobile web more than others, study finds

Hispanics who use the Internet devote nearly three times more time weekly than non-Hispanics to browsing web sites on their mobile phones. And online Hispanics spend more time using social networking sites—2.4 hours versus 1.7 hours.

Posted 04/03/2009Katie DeatschPost a comment

Hispanics who use the Internet devote nearly three times more time weekly than non-Hispanics to browsing web sites on their mobile phones. And online Hispanics spend more time using social networking sites—2.4 hours versus 1.7 hours.

/ Technology

U.S. Hispanics are active online social networkers, Forrester says

69% of Hispanic consumers watch, read or listen to content created by others online vs. only 42% of U.S. counterparts.

Posted 09/02/2008Don DavisPost a comment

69% of Hispanic consumers watch, read or listen to content created by others online vs. only 42% of U.S. counterparts.

/ Marketing

BIGresearch identifies variations in online behavior within Hispanic market

Hispanics describe themselves racially in different ways, with those who call themselves Caucasian generally being older and having higher income. They are more likely to shop online but less likely to respond to e-mail advertising.

Posted 09/06/2007Paul DemeryPost a comment

Hispanics describe themselves racially in different ways, with those who call themselves Caucasian generally being older and having higher income. They are more likely to shop online but less likely to respond to e-mail advertising.

/ Technology

For these shoppers, online security should speak Spanish

Most U.S. Hispanics who shop online read how a site’s security policy protects their personal financial information in English. But showing it in Spanish as well boosts purchase confidence, Forrester finds.

Posted 06/15/2006Mary WagnerPost a comment

Most U.S. Hispanics who shop online read how a site’s security policy protects their personal financial information in English. But showing it in Spanish as well boosts purchase confidence, Forrester finds.

/ Technology

Going beyond retail to reach U.S. Hispanics online

12.5 million U.S. Hispanics are online, but spend relatively little time on retail sites, says Jupiter. To reach them, marketers should consider going where Hispanics spend more time online: entertainment sites.

Posted 12/30/2003Mary WagnerPost a comment

12.5 million U.S. Hispanics are online, but spend relatively little time on retail sites, says Jupiter. To reach them, marketers should consider going where Hispanics spend more time online: entertainment sites.

¿Se Habla Español?

Language remains a barrier to reaching online Hispanic shoppers. The question: How big a barrier?

Posted 05/30/2008Internet RetailerPost a comment

Language remains a barrier to reaching online Hispanic shoppers. The question: How big a barrier?

Related Searches:Multicultural

Say ‘Hola’ to E-Commerce

Espanol or English? The Hispanic market is growing fast in the U.S., but most e-retailers still haven`t figured out how to tap it.

Posted 04/30/2002Internet RetailerPost a comment

Espanol or English? The Hispanic market is growing fast in the U.S., but most e-retailers still haven`t figured out how to tap it.

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