/ Marketing

A digital campaign helps Jarritos expand its offline reach

The Mexican soda brand engages in a U.S online marketing push.

Posted 02/07/2012Allison EnrightPost a comment

Related Searches:Rackspace

/ Technology

The rise of e-readers

12% of adults owned an e-reader in May, up from 6% in November, Pew says.

Posted 06/28/2011Paul DemeryPost a comment

/ Technology

Latino consumers rank low on web access and mobile phone ownership

But Latinos use mobile devices for getting to the Internet slightly more often, Pew says.

Posted 02/09/2011Thad RueterPost a comment

/ Marketing

Spanish lessons

Shoppers on Best Buy’s Spanish-language site spend more than the retailer's other consumers.

Posted 01/19/2011Thad RueterPost a comment

/ Marketing

8% of Americans are tweeting

Pew says Twitter is particularly popular among young adults, minorities and city dwellers.

Posted 12/10/2010Zak StamborPost a comment

/ Technology

Online ads that entertain, regardless of language, resonate most with Hispanic consumers

More than a third of Hispanic consumers remember advertised products, comScore says.

Posted 11/18/2010Thad RueterPost a comment