Web Analytics Association founded by users, vendors, consultants

The first dedicated professional membership organization for the fast-developing web analytics industry debuts in Washington. The not-for-profit association seeks to develop best practices, standards and eventually, certification for professionals.

Posted 02/21/2005Kurt PetersPost a comment

/ Technology

WebSideStory to acquire Atomz for stock, options and $4.3 million in cash

WebSideStory adds Atomz’s hosted site search and content management tools to its own on-demand web analytics offering. Services are rolled up into a new Active Marketing product suite that will add keyword management this summer.

Posted 02/09/2005Paul DemeryPost a comment

/ Marketing

The analytics service formerly known as HitBox: HBX debuts

WebSideStory’s hosted, on-demand HBX analytics product features a new name and new functionality that blends real-time data collection with enhanced ability to mine visitor behavior. New features include customizable user dashboards.

Posted 02/23/2004Mary WagnerPost a comment

/ Technology

How hundreds of keywords became a high-performing handful at Dartek

The computer reseller used analytics from WebSideStory to focus on the most valuable keyword buys. Tracking each word’s performance in real time revealed which ones produced the best conversions. Paid search is now Dartek’s top-producing online campaign.

Posted 09/18/2003Mary WagnerPost a comment

/ Technology

WebSideStory and Atomz team on analytics and site search

A combined offering of an analytics provider and a content management software developer drives the likelihood of conversion up fourfold and lifts sales at BackcountryStore.com.

Posted 05/20/2003Kurt PetersPost a comment

/ Marketing

At Gardeners.com, growing their own pays off

Analytics from WebSideStory show Gardeners.com’s homegrown site search function beats an outsourced solution with higher conversions and more sales.

Posted 05/14/2003Mary WagnerPost a comment

/ Technology

Consumers are getting more efficient in their web use

13% of Internet users now use search engines to find what they want, up from 7% last year. 65% use direct navigation, up from 50%, while use of web links drops to 21% from 43%, StatMarket reports.

Posted 03/12/2003Kurt PetersPost a comment

/ Technology

Analytics help create a superpage at Proflowers.com

Proflowers tested some 20 page elements and bundled the winners together in an optimized landing page. The result: a 10% to 15% jump in conversions off the page.

Posted 12/30/2002Kurt PetersPost a comment