/ Technology

Home Depot seeks to engage customers with two online holiday contests

Home Depot offers $25,000 for the best YouTube video on a needed home improvement project, and $2,500 for the best photos of holiday decorations. HomeDepot.com has been getting more interactive, and plans to make video more prominent next year.

Posted 11/15/2007Paul DemeryPost a comment

Do it yourself: TV’s Bob Vila debuts line of tools on HSN

Home improvement guru and TV personality Bob Vila will launch his own line of handyman tools exclusively on e-retailer HSN’s HSN TV and HSN.com.

Posted 09/27/2006Mark BrohanPost a comment

/ Technology

The right tools for the job – and the place to buy them online

The Home Depot and This Old House TV team up to offer advice for DIYers online in the form of streamed videos. Each instructional video is attached to a list of needed tools and materials, with links to where they’re sold on HomeDepot.com.

Posted 05/10/2004Mary WagnerPost a comment

/ Technology

What`s underfoot is online at Armstrong.com

An interactive visualization tool at flooring site Armstrong.com does the heavy lifting of displaying more than 2,000 flooring samples at the manufacturer`s site. As many as 40% of shoppers use the tool.

Posted 12/03/2002Kurt PetersPost a comment

/ Technology

Lowes.com presents Spanish language how-to library

In a bid to capture more of the growing Hispanic home-improvement market, Lowes.com is making available a Spanish-language "how-to" library of 600 projects, such as repairing a water heater or organizing a closet.

Posted 10/30/2002Paul DemeryPost a comment

/ Marketing

Home Depot Hones In On E-Commerce

LifeMinders.com Inc. and The Home Depot today announced an agreement making LifeMinders.com the personalized e-mail engine on Home Depot's new customer-driven Web site. This strategic alliance combines Home Depot's home improvement expertise with LifeMinders.com's ability to deliver targeted, personalized e-mails to a large member base. The partnership will also be a significant element of Home Depot's "Home Team" relationship building effort....

Posted 01/19/2001Don DavisPost a comment

Cornering The Online Hardware Market, Brand By Brand

CornerHardware.com has introduced a new online resource for do-it-yourselfers. BrandCenters allows visitors to shop for products by brand. Each BrandCenter acts as a filter on the entire CornerHardware.com inventory of products. For example, for a customer who prefers Porter-Cable, the BrandCenter pulls all Porter-Cable tools together on a single page. Matching accessories are also available by brand, the company says. Along with Porter-Cable,...

Posted 01/19/2001Don DavisPost a comment

Home Depot Sets Web Sights

Home improvement giant (www.homedepot.com) Home Depot, which so far has sat out the e-retailing rush, is sitting no longer. Web site developer iXL Inc. announced today that it has won an initial contract to expand the retailer's e-commerce presence. Terms, timing and specifics of the agreement were not disclosed. Home Depot's entry comes within weeks of Amazon.com's entry into the Internet home improvement market. (www.jup.com) Jupiter...

Posted 01/19/2001Don DavisPost a comment