/ Marketing

IRWD 2012: Home pages must change as e-commerce evolves

For instance, incorporating social media is emerging as a best practice.

Posted 02/13/2012Mary WagnerPost a comment

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/ Marketing

How strong home pages can convert consumers

An IR design conference speaker will talk about home page innovations and fads. 

Posted 12/29/2011Kevin WoodwardPost a comment

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/ Technology

IRCE 2011 Report: Retailers offer tips on content management that works

A new content management system should be flexible and easy to use.

Posted 06/14/2011Paul DemeryPost a comment

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/ Marketing

Sears responds to porn problem tied to its online marketplace

A charge of selling pornography on Sears.com lingers on the whistleblower site AFA.net.

Posted 05/12/2011Paul Demery1 comments

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/ Marketing

If at first you don’t succeed, test and test again

Early tests disproved an e-retailer’s assumptions at WineoftheMonthClub.com.

Posted 02/16/2011Allison EnrightPost a comment

/ Technology

A speedy site compels customers to stay and buy

Repeated benchmarking tests prove that less is more for TheMedicalSupplyDepot.com.

Posted 02/16/2011Allison EnrightPost a comment

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/ Marketing

Is it time to rethink hero shots?

Two experts question a touchstone of e-commerce site design.

Posted 02/16/2011Zak StamborPost a comment