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/ Technology
Online car buyers research Hondas and Toyotas the most
Based on an analysis of more than 60 million unique visitors, Kelley Blue Book says the Honda Civic and Accord are the most researched vehicles on the Internet.
Posted 07/07/2006Kurt PetersPost a comment
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/ Technology
Automakers’ web sites get better, says new survey from J.D. Power
Even though Internet automotive shoppers are more demanding in what they want from automotive sites, they also continue to give record-high ratings to the web sites of vehicle manufacturers, according to a new study from J.D. Power and Associates.
Posted 04/14/2005Kurt PetersPost a comment
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Mitsubishi drives its ad campaign entirely to the web
Mitsubishi Motors was so pleased with the response it received from its first-ever combination TV and web advertising campaign during last year’s Super Bowl that the auto maker is staging an encore -- this time entirely on the Internet.
Posted 08/05/2004Paul DemeryPost a comment
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/ Technology
Car buyers turn to the web for shopping and buying
In May, 19.39 million consumers visited automobile manufacturers’ web sites, up 21% over May last year and 12.4% of all Internet users, comScore reports. More than twice that number—42.97 million consumers—visited automobile resource sites.
Posted 07/29/2004Kurt PetersPost a comment
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Where carmaker Honda speaks Spanish
When car shopping online, 84% of U.S. Hispanics say they prefer using Spanish. Honda serves up the opportunity in a new online marketing campaign.
Posted 04/11/2003Mary WagnerPost a comment
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/ Focus on Mobile Commerce
The revolution will be mobilized
But will price be the real revolutionary factor among tablets?
Posted 11/07/2011Kevin WoodwardPost a comment
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/ Focus on Mobile Commerce
Smartphone access proved itself when buying a car
But a mobile site or app would have been better.
Posted 07/27/2011Kevin Woodward2 comments
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