/ Marketing

Consumers read nearly 10% of b2c e-mail on mobile devices, study says

A new e-mail monitoring application from Pivotal Veracity, MailboxIQ, has found that 9.44% of business-to-consumer e-mail is read on mobile devices, the company says.

Posted 10/01/2009Paul DemeryPost a comment

E-mail marketers should apply plenty of SPF

E-mail marketers should make sure their SPF records are current if they want to maintain inbox delivery rates for permission-based messages. That’s because of a new reliance on the Sender Policy Framework authentication.

Posted 09/04/2007Don DavisPost a comment

/ Marketing

E-mail non-delivery rate averaged 21% during the first half

Top Internet service providers and web-based e-mail providers blocked delivery of 21% of permission-based e-mails to consumers during the first half, according to a new study from Return Path.

Posted 10/13/2005Kurt PetersPost a comment

/ Marketing

Q4 e-mail delivery rate rises to nearly 97%, Digital Impact says

E-mail messages sent by retailers hit their targeted inboxes 96.7% of the time in the fourth quarter, leading all industry segments, Digital Impact reports.

Posted 04/15/2005Paul DemeryPost a comment

/ Marketing

Amazon and Microsoft file joint lawsuit against Canadian e-mailer

Amazon and Microsoft have filed a joint lawsuit charging Gold Disk Canada and three individuals with orchestrating “illegal and deceptive spamming campaigns” that misused Microsoft’s MSN Hotmail e-mail services and forged the Amazon.com brand name.

Posted 09/28/2004Kurt PetersPost a comment

/ Marketing

An e-mail campaign drives traffic to FisherPrice.com

Between June 7 and 14, the share of Internet toys-and-hobbies traffic going to FisherPrice.com rose from 1.35% to 3.28%, Internet traffic measurement and analysis company Hitwise reports.

Posted 06/24/2003Kurt PetersPost a comment

Marketing outlook for Outlook 2007 isn’t so bright

Marketers are relying more on interactive and animated content and e-mail messages, but Microsoft Corp.’s new Outlook 2007 e-mail management system is making it difficult to use such content.

Posted 02/28/2007Internet RetailerPost a comment